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Enter the Sports Signage Exchange
The world of sports sponsorship is adapting to the digital world, which means sponsors and rights holders will be able to make smarter decisions that lead to more effective partnerships.
In this guide, learn how programmatic signage and contextual targeting will change everything you know about the sponsorship game.
What’s Inside
- According to eMarketer, programmatic accounted for 4% of US digital display ad spending back in 2010. In 2019, it’s 85% on track to make up a massive (roughly) $60B
- Bid on the Moment: Here’s how programmatic signage will change everything you know about the sponsorship game
- The Momentary Marketplace: 9 (of many, many more) scenarios that could revolutionize contextual advertising and sports sponsorships
- The Value of Viral: Your in-depth sports marketer’s programmatic playbook to capitalize on every channel, every moment, at any time