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Messi's Effect on Social - Social media accounts for the majority of media value that brands earned, benefiting from the extensive coverage that followed Messi's arrival at Inter Miami CF. |
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Goal Carpets benefited from a strategic position on the pitch, but the full potential of this asset hasn't been unlocked yet. |
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Jersey sleeves are a good opportunity for brands to receive exposure, but only half the teams had a sleeve partner in 2023. |
