INSIGHTS REPORT

Brand exposure value from the 2023-2024 NBA Regular Season

A look at media value & visibility that brands earned through their partnerships with NBA teams during the 2023-2024 Regular Season. 

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NBA Regular Season Report Teaser

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A Deep-Dive into the 2023-2024 NBA Regular Season,

Key insights include ... 

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Broadcast reaffirmed its role as the main source of value for brands, but social media had a significant impact
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The first-ever In-Season Tournament was a success, as its games generated a higher value than the rest on average
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While Courtside Signage is a premium asset, extra-large or multi-panel configurations can further enhance its impact
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Athlete Cut-Outs - NBA
“It’s an incredible time to be a part of the Dallas Wings. The increased interest in our team is directly reflected in the metrics across all verticals of our business, including three consecutive sellouts to start the season and a long list of new corporate partners. Fans are engaging with our social content in record numbers, buying more merchandise than ever and supporting our community efforts. It’s a tipping point for the WNBA and the Wings and we’re just getting started!”

AMBER COX, CHIEF OPERATING OFFICER, DALLAS WINGS BASKETBALL

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