Brand Exposure, Valuation, and Social Insights: 2023 NFL Regular Season

To further understand the impact of the NFL in the sponsorship landscape and the media value that brands earned through their partnerships, Relo Metrics analyzed the US television feeds of all the 2023 NFL Regular Season Games, as well as all social media value.

The numbers are outstanding, and yet another proof of NFL’s role and the exposure-related opportunities it offers to brands.

NFL 2023 Teaser - Update


Full recap on brand sponsorships in 2023 NFL Regular Season

Brand Valuation and Insights from 2023 NFL Regular Season...

Broadcast continues to drive considerable value for advertisers across the NFL, while exposure on social media continues to ascend

Sunday Night remained the premium time-slot for the NFL, with those games receiving the highest average viewership

Thanksgiving and Christmas games dominated the broadcasting landscape, and generated $224M in media value

NFL 2023 Teaser - Update
"While broadcast leads the way in value created for advertisers, social media continues its ascent in providing brands with consistent exposure throughout the season."

Relo Metrics, Global Insights Team