Full recap on brand sponsorships in 2023 NFL Regular Season
Broadcast continues to drive considerable value for advertisers across the NFL, while exposure on social media continues to ascend
Sunday Night remained the premium time-slot for the NFL, with those games receiving the highest average viewership
Thanksgiving and Christmas games dominated the broadcasting landscape, and generated $224M in media value
"While broadcast leads the way in value created for advertisers, social media continues its ascent in providing brands with consistent exposure throughout the season."
Relo Metrics, Global Insights Team