2024 ANNUAL REPORT
US Sports Scoreboard: Future of Sponsorship
Tracking the Success of Sports Partnerships and Media Strategies to Maximize Brand Value Across NFL, NBA, WNBA, MLB, NHL, & MLS
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A Complete Deep-Dive into 2024 US Leagues Sponsorship Data
Our latest report dives into the performance of sponsorships across the major US professional sports, revealing key media trends, brand impact, and how to maximize value.
📊 $11B in sponsorship media value was generated across the NFL, NBA, WNBA, MLB, NHL, and MLS in 2024—but are brands making the most of it?
Key takeaways from the 2024 US Sports Scoreboard:
- ✅ 936B social impressions and 24B engagements—fan interaction is at an all-time high.
- ✅ Social is a game-changer—accounting for 54% of MLS’s sponsorship value, while the WNBA (41%) and NBA (32%) also saw major impact.
- ✅ 978 brands earned over $1M+ in Sponsor Media Value (SMV)—where does your brand stand?
“It’s an incredible time to be a part of the Dallas Wings. The increased interest in our team is directly reflected in the metrics across all verticals of our business, including three consecutive sellouts to start the season and a long list of new corporate partners. Fans are engaging with our social content in record numbers, buying more merchandise than ever and supporting our community efforts. It’s a tipping point for the WNBA and the Wings and we’re just getting started!”
AMBER COX, CHIEF OPERATING OFFICER, DALLAS WINGS BASKETBALL