INSIGHTS REPORT

Brand exposure value from the 2024 MLB Season

A look at media value & visibility that brands earned through their partnerships with MLB teams during the 2024 Regular Season

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A Deep-Dive into the 2024 MLB Regular Season,

Key insights include ... 

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$5.5 billion in total media value driven by 216 billion social impressions and 133 million seconds of brand exposure.
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The incredible "Ohtani Effect," which sparked a $4.3M media value surge in just one day.
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New sponsorship innovations, like Engelbert Strauss’ helmet deal, which saw 30x growth in search interest during the playoffs.
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MLB Player 2
“It’s an incredible time to be a part of the Dallas Wings. The increased interest in our team is directly reflected in the metrics across all verticals of our business, including three consecutive sellouts to start the season and a long list of new corporate partners. Fans are engaging with our social content in record numbers, buying more merchandise than ever and supporting our community efforts. It’s a tipping point for the WNBA and the Wings and we’re just getting started!”

AMBER COX, CHIEF OPERATING OFFICER, DALLAS WINGS BASKETBALL

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