INSIGHTS REPORT

Brand exposure value from the 2024 MLS Season

A look at media value & visibility that brands earned through their partnerships with MLS teams during the 2024 Regular Season

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MLS Report Teaser 2024

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A Deep-Dive into the 2024 MLS Regular Season

Key insights include ... 

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The 2024 MLS season generated $339M in sponsor media value, led by Match Kits and Field Level assets as key exposure drivers.
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Star players like Lionel Messi boosted social media engagement, contributing 16% of total social SMV.
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The Apple TV partnership enhanced coverage and increased viewership, though audience adoption remains a growth opportunity.
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Riqui
“It’s an incredible time to be a part of the Dallas Wings. The increased interest in our team is directly reflected in the metrics across all verticals of our business, including three consecutive sellouts to start the season and a long list of new corporate partners. Fans are engaging with our social content in record numbers, buying more merchandise than ever and supporting our community efforts. It’s a tipping point for the WNBA and the Wings and we’re just getting started!”

AMBER COX, CHIEF OPERATING OFFICER, DALLAS WINGS BASKETBALL

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