INSIGHTS REPORT

Brand exposure value from the 2024-2025 NHL Regular Season

A look at media value & visibility that brands earned through their partnerships during the 2024-2025 NHL Regular Season

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A Deep-Dive into the 2024-2025 NHL Regular Season

Key insights include ... 

 

Relo Brand - Checkmark

 

$1.6B in Sponsor Media Value during the 2024–2025 season—with over 86B social impressions and 14M total brand exposures.
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Social media drove 2B meaningful brand exposures, with TikTok up 38% year-over-year.
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NHL led all leagues in sponsor visibility, producing % 19% more exposures per game than the NBA, MLB, or NFL. 
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HOCKEY
“It’s an incredible time to be a part of the Dallas Wings. The increased interest in our team is directly reflected in the metrics across all verticals of our business, including three consecutive sellouts to start the season and a long list of new corporate partners. Fans are engaging with our social content in record numbers, buying more merchandise than ever and supporting our community efforts. It’s a tipping point for the WNBA and the Wings and we’re just getting started!”

AMBER COX, CHIEF OPERATING OFFICER, DALLAS WINGS BASKETBALL

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