INSIGHTS REPORT

Brand exposure value from the 2024 WNBA Regular Season

A look at media value & visibility that brands earned through their partnerships with WNBA teams during the 2024 Regular Season. 

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A Deep-Dive into the 2024 WNBA Regular Season,

Key insights include ... 

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Nine of the ten games with the highest value this season included the Indiana Fever
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Uniform placements offered the most sponsor value across the WNBA
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Financial Services was the most competitive brand category, with 5 brands earning at least $1M in Sponsor Media Value
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WNBA Insights Report
“It’s an incredible time to be a part of the Dallas Wings. The increased interest in our team is directly reflected in the metrics across all verticals of our business, including three consecutive sellouts to start the season and a long list of new corporate partners. Fans are engaging with our social content in record numbers, buying more merchandise than ever and supporting our community efforts. It’s a tipping point for the WNBA and the Wings and we’re just getting started!”

AMBER COX, CHIEF OPERATING OFFICER, DALLAS WINGS BASKETBALL

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