INSIGHTS REPORT

Analyzing the Impressive Rise of Women’s Basketball

A look at the recent growth experienced by women’s basketball both at the NCAA and WNBA level, and what it means for brands

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Womens Basketball - Teaser

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Analysis of the trends in Women's Basketball.

For the first time ever, the NCAA Women's Championship Game captured more viewers than the Men's...

Can the NCAA March Madness viewership growth translate to a professional level? 

The impressive social media growth teams are having clearly shows that WNBA still has untapped potential

A new generation of stars presents brands with the opportunity to explore player partnerships
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“It’s an incredible time to be a part of the Dallas Wings. The increased interest in our team is directly reflected in the metrics across all verticals of our business, including three consecutive sellouts to start the season and a long list of new corporate partners. Fans are engaging with our social content in record numbers, buying more merchandise than ever and supporting our community efforts. It’s a tipping point for the WNBA and the Wings and we’re just getting started!”

AMBER COX, CHIEF OPERATING OFFICER, DALLAS WINGS BASKETBALL

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