M E L T W A T E R | R E L O M E T R I C S
Brand Analysis & Insights
Exclusive highlights and key metrics from this year’s biggest sporting event in the US. This new dashboard, created in collaboration with Meltwater, breaks down the standout moments and trends shaping audience and brand success.
What’s Inside:
- Year-over-Year Trends: Compare this year’s game to last, uncovering audience shifts and buzz
- Sponsor Impact: See which sponsors led in visibility, buzz, and engagement
- Halftime Highlights: Kendrick Lamar vs. Usher – a showdown of audience reception
- Luxury Brand Spotlight: Which brands captured attention through halftime star style
- Celebrity Buzz: Top-mentioned stars and the reasons they trended
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This dashboard is powered by data from Meltwater and Relo Metrics. Relo Metrics and Meltwater’s combined capabilities bring earned digital measurement to sponsorship valuation. By combining Relo Metrics’ advanced sponsorship analytics with Meltwater’s real-time media intelligence, we help sports and entertainment organizations optimize investments and maximize impact.
“It’s an incredible time to be a part of the Dallas Wings. The increased interest in our team is directly reflected in the metrics across all verticals of our business, including three consecutive sellouts to start the season and a long list of new corporate partners. Fans are engaging with our social content in record numbers, buying more merchandise than ever and supporting our community efforts. It’s a tipping point for the WNBA and the Wings and we’re just getting started!”
AMBER COX, CHIEF OPERATING OFFICER, DALLAS WINGS BASKETBALL