INSIGHTS REPORT

Strategic Insights
From the 

2025 BMW
Championship

A look at media value & visibility that BMW received as a title partner of the 2025 BMW Championship.

bmw teaser

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A Deep-Dive into the 2025 BMW Championship 

Key insights include ... 

 

Relo Brand - Checkmark

 

$9.6M in Sponsor Media Value  generated in just one week—more than any rival luxury auto brand earned in their best month of 2024–25.

Relo Brand - Checkmark

 

Broadcast graphics delivered 77% of value, with $4.5M from Sunday’s final round alone.

Relo Brand - Checkmark

 

Viewership jumped 74% year over year, making the BMW Championship the 2nd-highest rated PGA Tour event.

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“It’s an incredible time to be a part of the Dallas Wings. The increased interest in our team is directly reflected in the metrics across all verticals of our business, including three consecutive sellouts to start the season and a long list of new corporate partners. Fans are engaging with our social content in record numbers, buying more merchandise than ever and supporting our community efforts. It’s a tipping point for the WNBA and the Wings and we’re just getting started!”

AMBER COX, CHIEF OPERATING OFFICER, DALLAS WINGS BASKETBALL