STRATEGIC INSIGHTS
2025 Canadian Football League Season by the Numbers
An independent analysis of media value & brand visibility earned through Canadian Football League partnerships during the 2025 season.
Key insights include ...
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Major League Commercial Value: $109.3M in SMV across the regular season and playoffs Accelerating Growth: +21% in broadcast SMV & +26% social SMV year over year Tentpole Event Value: The Grey Cup generated $11.5 million in SMV proving that tentpole moments concentrate brand visibility and represent significant opportunity.
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2025 CFL Season By the Numbers
2025 CFL Insights
“It’s an incredible time to be a part of the Dallas Wings. The increased interest in our team is directly reflected in the metrics across all verticals of our business, including three consecutive sellouts to start the season and a long list of new corporate partners. Fans are engaging with our social content in record numbers, buying more merchandise than ever and supporting our community efforts. It’s a tipping point for the WNBA and the Wings and we’re just getting started!”
AMBER COX, CHIEF OPERATING OFFICER, DALLAS WINGS BASKETBALL