EARLY SEASON INSIGHTS REPORT

Brand Exposure Value from the 2025 Formula 1's Australian GP

A look at media value & visibility that brands earned through their activations durinG Formula 1’s first race weekend of 2025.

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Early Season Brand Insights Report for Formula 1 2025

Key insights include ... 

Relo Brand - Checkmark

 

Social media accounted for 73% of total brand value during the Australian Grand Prix, with TikTok outperforming all platforms at $33.4K in value per post—over 2x Instagram’s average.
Relo Brand - Checkmark

 

$41M in Total Sponsor Media Value generated from more than 200 brands earned exposure during race week.
Relo Brand - Checkmark

 

The technology vertical outperformed all other categories, driven by over 40 brands including HP and Oracle.
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Racing - Dell Technologies
“It’s an incredible time to be a part of the Dallas Wings. The increased interest in our team is directly reflected in the metrics across all verticals of our business, including three consecutive sellouts to start the season and a long list of new corporate partners. Fans are engaging with our social content in record numbers, buying more merchandise than ever and supporting our community efforts. It’s a tipping point for the WNBA and the Wings and we’re just getting started!”

AMBER COX, CHIEF OPERATING OFFICER, DALLAS WINGS BASKETBALL

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