2025 F1 Mid-Season Insights Report

“It’s an incredible time to be a part of the Dallas Wings. The increased interest in our team is directly reflected in the metrics across all verticals of our business, including three consecutive sellouts to start the season and a long list of new corporate partners. Fans are engaging with our social content in record numbers, buying more merchandise than ever and supporting our community efforts. It’s a tipping point for the WNBA and the Wings and we’re just getting started!”

AMBER COX, CHIEF OPERATING OFFICER, DALLAS WINGS BASKETBALL

Strategic Insights From the First Half of 2025 Formula 1 Season

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Key insights include ...

	$665M in Sponsor Media Value in just 11 races—63% driven by social media.
	Creative activations like the LEGO car at Miami delivered $14M in value in a single day.
	Apple’s “F1 – The Movie” and potential U.S. media rights bid signal a new era for brand exposure at the intersection of sport, tech, and entertainment.