INSIGHTS REPORT

Strategic Insights From the 2025 MLB End-of-Season

A look at media value & visibility that brands earned through their partnerships with MLB teams during the 2025 Regular Season and Postseason.

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MLB 2025 Teaser

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A Deep-Dive into the 2025 MLB Season

Key insights include ... 

 

Relo Brand - Checkmark

 

$5.1B in Sponsor Media Value during the 2025 Regular Season — fueled by broadcast dominance and double-digit social growth across three major platforms
Relo Brand - Checkmark

 

Home Plate Stands surged 75% year-over-year — emerging as one of seven placements to surpass $100M in Sponsor Media Value
Relo Brand - Checkmark

 

Jersey patch sponsors saw 3.4× higher local search activity — proving on-field visibility directly drives brand consideration and ROI
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MLB Player 2
“It’s an incredible time to be a part of the Dallas Wings. The increased interest in our team is directly reflected in the metrics across all verticals of our business, including three consecutive sellouts to start the season and a long list of new corporate partners. Fans are engaging with our social content in record numbers, buying more merchandise than ever and supporting our community efforts. It’s a tipping point for the WNBA and the Wings and we’re just getting started!”

AMBER COX, CHIEF OPERATING OFFICER, DALLAS WINGS BASKETBALL

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