2025 WNBA Regular Season Insights Report

	$395M in Sponsor Media Value during the 2025 Regular Season — driven by 46 additional games and expanded brand presence across a growing broadcast footprint
	TikTok generated the highest value-per-exposure ($484 vs $265 on Broadcast) — proving fan-driven, short-form storytelling delivers outsized returns despite lower volume
	Commissioner’s Cup delivered nearly 18% of total broadcast value from just 13% of games — national windows on ABC/ESPN elevated showcase matchups to premium media assets

“It’s an incredible time to be a part of the Dallas Wings. The increased interest in our team is directly reflected in the metrics across all verticals of our business, including three consecutive sellouts to start the season and a long list of new corporate partners. Fans are engaging with our social content in record numbers, buying more merchandise than ever and supporting our community efforts. It’s a tipping point for the WNBA and the Wings and we’re just getting started!”

AMBER COX, CHIEF OPERATING OFFICER, DALLAS WINGS BASKETBALL

Strategic Insights From the 2025 WNBA Regular Season

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Key insights include ...