INSIGHTS REPORT

Strategic Playbook
for the 2026 FIFA World Cup

Leveraging lessons from the 2025 FIFA Club World Cup to help brands navigate the scale, visibility, and opportunities of the 2026 World Cup
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Strategic Playbook for the 2026 FIFA World Cup

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A Deep-Dive into the 2026 FIFA World Cup

Key insights include ... 

 

Relo Brand - Checkmark

 

$64M in Sponsor Media Value across just three Club World Cup matches—driven by field-level LED boards (43% MVP) that outperformed Super Bowl assets
Relo Brand - Checkmark

 

$336M in Full Media Value from FIFA’s social channels in 2022—double the NFL Playoffs & Super Bowl—powered by behind-the-scenes cultural content
Relo Brand - Checkmark

 

48 teams in 2026—the largest World Cup ever—expanding exposure across three host nations and creating season-long activation opportunities
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FIFA - Messi
“It’s an incredible time to be a part of the Dallas Wings. The increased interest in our team is directly reflected in the metrics across all verticals of our business, including three consecutive sellouts to start the season and a long list of new corporate partners. Fans are engaging with our social content in record numbers, buying more merchandise than ever and supporting our community efforts. It’s a tipping point for the WNBA and the Wings and we’re just getting started!”

AMBER COX, CHIEF OPERATING OFFICER, DALLAS WINGS BASKETBALL

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