INSIGHTS REPORT

One Season. Countless Moments.
The 2025-26 NBA Insights Report  

The 2025-26 NBA season generated $3.7B in Sponsor Media Value. Discover the moments that created the biggest opportunities for brands.
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The Moments That Defined the 2025-26 NBA Season

2026 NBA Insights

Key insights include ... 

 

Relo Brand - Checkmark

$136.9M in Sponsor Media Value generated on Christmas Day, making it the NBA's biggest broadcast moment of the season.
Relo Brand - Checkmark

 

The Trade Deadline drove $17.5M in social sponsorship value without a marquee game on the schedule
Relo Brand - Checkmark

 

402B social media impressions and 12.4M brand exposures highlighted the scale of the NBA's commercial ecosystem
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OKC - NBA Player-1
“It’s an incredible time to be a part of the Dallas Wings. The increased interest in our team is directly reflected in the metrics across all verticals of our business, including three consecutive sellouts to start the season and a long list of new corporate partners. Fans are engaging with our social content in record numbers, buying more merchandise than ever and supporting our community efforts. It’s a tipping point for the WNBA and the Wings and we’re just getting started!”

AMBER COX, CHIEF OPERATING OFFICER, DALLAS WINGS BASKETBALL

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