--- title: 2026 NBA Insights Report description: Explore key insights from the 2025-26 NBA season, highlighting significant sponsorship value and engagement trends to help brands maximize their commercial opportunities. image: https://insights.relometrics.com/hubfs/basketball%20court%20-%20generic.png --- [![Relo Metrics - Sports Sponsorship Analytics ](https://insights.relometrics.com/hs-fs/hubfs/Relo%20Metrics_Logo_H_POS_RGB.png?width=350&height=45&name=Relo%20Metrics_Logo_H_POS_RGB.png "Relo Metrics - Sports Sponsorship Analytics ")](https://www.relometrics.com?hsLang=en) INSIGHTS REPORT # One Season. Countless Moments. The 2025-26 NBA Insights Report   The 2025-26 NBA season generated $3.7B in Sponsor Media Value. Discover the moments that created the biggest opportunities for brands. [ Get the Report ](https://insights.relometrics.com/2026-nba-insights-report#download-assets) ![2026-Q2-Relo-GumGum-LP-Graphics](https://insights.relometrics.com/hs-fs/hubfs/2026-Q2-Relo-GumGum-LP-Graphics.png?width=584&height=519&name=2026-Q2-Relo-GumGum-LP-Graphics.png "2026-Q2-Relo-GumGum-LP-Graphics") ## DOWNLOAD THE REPORT👇🏼 The Moments That Defined the 2025-26 NBA Season ### 2026 NBA Insights ## Key insights include ...    | ![Relo Brand - Checkmark](https://insights.relometrics.com/hs-fs/hubfs/Relo%20Brand%20-%20Checkmark.png?width=20&height=20&name=Relo%20Brand%20-%20Checkmark.png) | $136.9M in Sponsor Media Value generated on Christmas Day, making it the NBA's biggest broadcast moment of the season. | | --- | --- | | ![Relo Brand - Checkmark](https://insights.relometrics.com/hs-fs/hubfs/Relo%20Brand%20-%20Checkmark.png?width=20&height=20&name=Relo%20Brand%20-%20Checkmark.png)   | The Trade Deadline drove $17.5M in social sponsorship value without a marquee game on the schedule | | ![Relo Brand - Checkmark](https://insights.relometrics.com/hs-fs/hubfs/Relo%20Brand%20-%20Checkmark.png?width=20&height=20&name=Relo%20Brand%20-%20Checkmark.png)   | 402B social media impressions and 12.4M brand exposures highlighted the scale of the NBA's commercial ecosystem | [ Get the Report ](https://insights.relometrics.com/2026-nba-insights-report#download-assets) ![OKC - NBA Player-1](https://insights.relometrics.com/hs-fs/hubfs/OKC%20-%20NBA%20Player-1.png?width=1200&height=2000&name=OKC%20-%20NBA%20Player-1.png "OKC - NBA Player-1") > “It’s an incredible time to be a part of the Dallas Wings. The increased interest in our team is directly reflected in the metrics across all verticals of our business, including three consecutive sellouts to start the season and a long list of new corporate partners. Fans are engaging with our social content in record numbers, buying more merchandise than ever and supporting our community efforts. It’s a tipping point for the WNBA and the Wings and we’re just getting started!” AMBER COX, CHIEF OPERATING OFFICER, DALLAS WINGS BASKETBALL Copyright © 2022 GumGum Sports, Inc., dba Relo Metrics ALL RIGHTS RESERVED. Terms & Policies [mailto:sales@relometrics.com](mailto:sales@relometrics.com)