CANNES LIONS 2024

It's a Win-Win: Why Sponsorships Make Sense

Are sponsorships really worth it? Well, depends on the brand, depends on the team, and depends on the audience. Hear from two top brands on why their sports partnerships make sense, and how they measure KPIs. Lioness goalkeeper Mary Earps will bring the athlete POV, digging into how brands can best leverage athletes to bring these partnerships to life for fans.

• Mary Earps, Manchester United goalkeeper
• Jay Prasad, Chief Executive Officer, Relo Metrics
• Moderator: Karina Wilsher, Global CEO, Anomaly
  

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In Conversation with Mary Earps

Mary is not just a footballer; she is a trailblazer, role model, entrepreneur, and advocate for the growth and recognition of women's sport. She has diversified her career off the pitch, venturing into property, startups, and punditry, and cultivated a social following of over 2.2M. Her own clothing range, ‘MAE27,’ and grown into one of England’s most commercially-successful women’s footballers. Crowned the ‘TikTok Queen’ and most followed Lioness on TikTok, graced the cover of GQ Hype and Marie Claire, and was the first Lioness in history to have her own words in Vogue. Hear from Mary, and experts, as they discuss the intersection of sports, marketing, and entrepreneurship. 

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10:00AM | Prom. de la Pantiero

UNDERREPRESENTED: She Scores

Despite the undeniable surge in popularity and interest in women's sports, there remains a significant gap in corporate investment, ad spend, and measurement representation. This conversation aims to dissect the root causes of this disparity, have a deep discussion around gender bias, and foster meaningful dialogue...

• Angela Ruggerio - 4x Olympian/Gold Medalist, Co-Founder Sports Innovation Lab
• Maya Herm - Director Customer Success - EMEA, Relo Metrics, Founder Women's Football Collab
• Moderator: Jenny Wall - CMO, VideoAmp

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The Evolution of Sports Partnerships from IP Based to Fully Integrated Programs

The exclusive event, hosted in partnership with Publicis Sports and NBC Sports, will unpack major topics in sports media today, including women’s sports equity, the evolution of sports partnerships, and the next decade of global sports.

Fireside chat with Jay Prasad, CEO, Relo Metrics. 

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