2022 Early Season Premier League Valuation Insights

Team shirts have long been a premier asset in world football. Presently, the exposure that shirt sponsors receive is significantly larger due to the wide reach, and ever expanding social media landscape.

In efforts to best contextualize and further understand the many variables at play here, Relo closely examined the first month and a half of the 2022 Premier League season. The focus of this analysis is on the performance of the front of shirt, technical, and shirt sleeve kit sponsors of all twenty clubs. The goal of this report is to understand common trends, themes, and nuances that impact overall value creation.


In this early insights report we examine:

  • Why it is important to have a value-first mentality, and how (what may seem like) small decisions can lead to lucrative value creation
  • The value discrepancy between top of the table clubs vs. lower half clubs, and where there is opportunity to further improve your strategies  
  • The efficacy of TikTok as a predominant social media platform, and how to effectively integrate it into your social strategy to drive brand value
  • How the connectivity of your internal teams between sponsorship activation and social media can work together to build a winning partner strategies