graphic cover for webinar about maximizing sponsorhship ROI

Webinar: How Modern Brands Are Maximizing Sponsorship ROI With Their Own Analytics 

Anne Ristau, Head of Global Sponsorships at Dell Technologies and Tony Merritt, VP Marketing Sponsorships at Stanley Black & Decker joined GumGum Sports and Front Office Sports to share how they are taking sponsorship analysis and evaluation into their own hands to drive better business outcomes.

What’s Inside

  • How Dell and Stanley Black & Decker are approaching sponsorship analysis
  • Strategies and examples of how Dell and Stanley Black & Decker are leveraging partnerships to meet brand objectives
  • How they are using their own data and insights to drive business decisions and partnership discussions
  • Best practices for how brands can utilize data to optimize performance across their sponsorship portfolio