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Webinar: How Modern Brands Are Maximizing Sponsorship ROI With Their Own Analytics
Anne Ristau, Head of Global Sponsorships at Dell Technologies and Tony Merritt, VP Marketing Sponsorships at Stanley Black & Decker joined GumGum Sports and Front Office Sports to share how they are taking sponsorship analysis and evaluation into their own hands to drive better business outcomes.
What’s Inside
- How Dell and Stanley Black & Decker are approaching sponsorship analysis
- Strategies and examples of how Dell and Stanley Black & Decker are leveraging partnerships to meet brand objectives
- How they are using their own data and insights to drive business decisions and partnership discussions
- Best practices for how brands can utilize data to optimize performance across their sponsorship portfolio