Media Values of In-Venue Exposures for Rights Holders
Relo Metrics has developed an innovative approach for measuring in-venue activations to provide rights holders with a more holistic and well-rounded measurement solution that captures the overall value of in-venue assets as fans consume them.
Our in-venue measurement solution will provide rights holders with:
A measure of quality and quantity of in-venue exposures from the perspective of fans in stands, to understand interaction, visibility, and engagement of all assets in the stadium.
The same metrics you see across other channels from Relo (Full Media Value, Sponsor Media Value, Impressions, Exposures, etc) so you can compare and contrast the performance of assets in-venue to on broadcast, streaming, and social.
What fans are seeing, we are measuring.
Our initial solution will evaluate all TV-visible signage in the stadium, such as field-level signage, rotational LED’s, and scoreboards. Any signage that is visible to fans while they are seated in their ticketed seat will be included.
With a few inputs given to us by you (to ensure the most accurate values!), we will calculate the number of exposures and impressions for each placement-sponsor combination and give each a value and display this information in the Media Value Center.
LET’S CONNECT Are You Ready to Measure In-Venue Sponsorships in Your Media Value Center?
Reach out to discuss book a demo with our sales team.
