2023 - 2024 Social Data - Mary Earps

“It’s an incredible time to be a part of the Dallas Wings. The increased interest in our team is directly reflected in the metrics across all verticals of our business, including three consecutive sellouts to start the season and a long list of new corporate partners. Fans are engaging with our social content in record numbers, buying more merchandise than ever and supporting our community efforts. It’s a tipping point for the WNBA and the Wings and we’re just getting started!”

AMBER COX, CHIEF OPERATING OFFICER, DALLAS WINGS BASKETBALL

Being Unapologetically Yourself

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This report examines the rise of female athletes and the opportunities they present to brand partners. Specifically, we take a deeper look at Lionesses goalkeeper, and ‘the queen of TikTok’ Mary Earps.

	Female athletes drive a higher engagement than their teams, opening opportunities for brands
	Marquee events provide opportunities for engagement and partnerships, but players’ impact goes well beyond
	As women’s sports continue to gain momentum, social media can be a great resource for athletes to grow their business initiatives