---
title: "Webinar: Quantifying and Optimizing Sponsorship Value"
description: American Family Insurance, rEvolution, and Relo Metrics discuss how the digitization of sponsorships has shifted and how brands can measure and maximize their sponsorship investments.
---

[![relo metrics logo](https://insights.relometrics.com/hubfs/Group%20(3).svg) ](https://www.relometrics.com/?hsLang=en)

![Webinar_Sporttechie](https://insights.relometrics.com/hubfs/Webinar_Sporttechie.png)

# Webinar: Quantifying & Optimizing Sponsorship Value: How Brands Are Using Data to Drive Better Business Outcomes

Data now plays a major role in helping brands effectively adjust sponsorship activation strategies in near real-time.

Hear from representatives at American Family Insurance, rEvoltion,<https://www.linkedin.com/company/revolution_2/> and <https://www.linkedin.com/company/relo-metrics/>Relo Metrics for a SportTechie webinar deep dive into how brands are taking a proactive approach to measurement and optimization for their sponsorship portfolio. 

## What’s Inside

- How American Family Insurance and rEvolution are approaching sponsorship analysis
- Strategic ways to optimize your brands' sponsorship measurement through the use of near real-time analytics

- Explain the power of using your own data to drive better business decisions
- Best practices for how brands can measure and maximize their sponsorship investments

[Request a Demo](https://insights.relometrics.com/demo?hsLang=en)

- [Privacy policy](https://relometrics.com/privacy-policy/?hsLang=en)
- [Contact us](https://relometrics.com/contact-us/?hsLang=en)

Copyright © 2026 Relo Metrics, INC. ALL RIGHTS RESERVED.