We've meticulously crafted Relo Census to address a major gap in the market, ensuring that our clients are getting currency-grade data to measure sponsorship.
Relo Census is the broadest set of sponsorship data the industry has ever seen.
When talking about sports sponsorships, it's not just about having data. It's about understanding, interpreting, and leveraging it to its full potential. Relo Census isn't just a tool; it is your strategic ally designed to provide clarity in a complex landscape and enable brands, agencies, and rights holders to make smarter (faster) decisions.
Evaluating sponsorships is vast and varied. To navigate it effectively, you need a comprehensive view, and zero blind spots. With Relo Census, you get just that.
In today's fast-paced world, efficiency is key. But efficiency shouldn't come at the cost of access. The data powering Relo Census ensures you get the best of both worlds.
Success in sponsorship is a blend of the right partnerships, understanding market dynamics, and timely action. Relo Census is your guide to achieving this trifecta.
brands detected across broadcast and social from the 5 Major US leagues, including all 153 teams.
games per year tracked and analyzed, varies by playoff series by sport.
view of the data. Not just your data - the entire industry at your fingertips.
“Measurement needs to keep pace with the growing sophistication in sports marketing. Relo Metrics' innovative technology and significant scale have allowed Optimum Sports to dig into sponsorship measurement beyond traditional restraints.”
“The Relo Census product offers a look into categories and competitive brand activity that supplements our research and analytics capabilities. In a space that traditionally lacks data transparency, Relo Census is a great data source to help inform us of trends and support our decision-making.”
President, Optimum Sports