Stanley Black & Decker Upgrades Its NHL Partnership with Relo Metrics

Using Relo Metrics' sponsorship intelligence platform, Stanley Black & Decker was able to identify that their premiere NHL assets were performing below the league average. Using this data, they were not only able to adjust their creative placement to increase their asset value to be above the league average, but worked with their partner to get a make good and negotiate better assets in their renewal with the club. 
Learn how they used Relo Metrics’ sponsorship intelligence platform to streamline and optimize their sponsorship portfolio.

Stanley Black & Decker was able to:

  • Quickly identify that their asset was performing 25% lower than the league average for a premiere placement
  • Identify the lost opportunities in real-time and work with their partner to get added value and make goods
  • Justify their investment in the NHL by increasing the total value that they would generate year over year through the partnership
  • Bring unbiased data to the negotiation table during renewal to ensure they got the maximum value for their renewal