BONUS REPORT

Analyzing Brand Exposure Visibility and Media Value in Super Bowl LVIII

A look at brand visibility and media value earned from NFL brand partners during Super Bowl LVIII and insights on how to create additional inventory.

NOTE: This report is an extension of the previously released 2023 NFL Regular Season Report

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Analysis of the brand visibility and media value during the 2024 Super Bowl LVIII

	Vegas hotels received $4.1M in media value from aerial shots during the Super Bowl
	State Farm's sponsorship of the halftime show netted the brand $16M in media value
	Verizon's takeover of the Las Vegas Sphere during the broadcast generated $2.5M in media value for the brand

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