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Case Study: Texas Rangers Grow Sponsorship Revenue With Real-Time Analytics

2020 was a year like no other for the Texas Rangers. They faced playing in an empty stadium, with half the normal number of home games, followed by the curveball of hosting the World Series.
 
Download the case study to learn how they used Relo Metrics’ analytics platform to grow and preserve partnerships in the face of so much uncertainty.

Challenges

  • The Rangers were finding it difficult to prove to partners that they were driving value and meeting brand objectives.
  • They needed help identifying and measuring new sponsor assets across social media and broadcast in order to deliver more value for existing partners.
  • They wanted to better understand the true value of make goods and to optimize underperforming assets during a reduced season played in an empty stadium.