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Case Study: Texas Rangers Grow Sponsorship Revenue With Real-Time Analytics

Despite a shortened season with no fans in 2020, the Texas Rangers were tasked with growing sponsorship revenue and increasing value to their sponsors. Using real-time data to optimize performance, they were able to knock it out of the park for their partners through a tumultuous season.
 
Download the case study to learn how they used Relo Metrics’ analytics platform to grow and preserve partnerships in the face of so much uncertainty.

Challenges

  • The Rangers needed better tools for their team to showcase the value they were driving to their sponsors.
  • They needed help identifying and measuring new sponsor assets across social media and broadcast in order to deliver more value for existing partners.
  • They needed more automation so that their partnerships team could spend their time with their customers, not creating reports.
  • They wanted faster data to understand and change camera angles and asset positioning to maximize value back to their sponsors.