Cover for guide to optimizing sports sponsorship performance

Deals to Dollars: The Brand Guide to Optimizing Sponsorship Performance

Today, every brand is competing for attention. Getting ahead of the competition ultimately comes down to making strategic decisions based on accessible information. Unfortunately, some companies are stuck waiting for performance data from their sponsorship partners.

Learn how media value equivalency empowers sports marketers to track and optimize their sponsorship performance in near real-time.

What’s Inside

  • See how brands can leverage their sponsorship data to make adjustments in real-time.
  • Learn how to optimize sponsorship campaigns over time by making strategic adjustments.
  • Get an inside look at the three-step process used to calculate the value of sponsorships.
  • Find out how media value equivalency can help power renewal plans and negotiations as sponsorship deals wind down.