Graphic cover for webinar about white space analysis and opportunities

Webinar: Unlocking Sponsorship Revenue Opportunities With White Space Analysis

Rights holders have been using white space analysis for years to value new sponsorship assets as a means to increase revenue and ensure that brand partners are receiving as much value as possible out of their investments. Today, tracking white space has become even more important. In this webinar, you’ll learn how to use white space analysis to assess the media value of new branding opportunities across broadcast television and social media, to ultimately maximize sponsorship value for partners.

What’s Inside

  • The value of tracking white space for sponsorships & how it is done
  • Key insights from Bundesliga and NASCAR white space analyses


  • How white space analysis is used by teams and leagues to drive incremental value for brand partners and to offset lost revenue in the absence of other channels
  • White space analysis best practices