WSL X PREMIER LEAGUE

Women's Football Visibility Audit

A 2023 report digging into how each club with both Premier League and WSL teams display their men's and women's teams on their websites, and where inequity lies. 

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WSL X PREMIER LEAGUE - Club Website Visibility Audit

Insights from the WSL x Premier League Football Visibility Audit

Each WSL team has a men’s counterpart, but not all women’s teams are treated equally

Certain teams place a larger emphasis on the build outs and promotion of the Women's teams, with individual pages, ticket sales, and websites

Reported-upon statistics are varied and not consistent among teams. There are no clubs who are sharing their women’s team stats on an individual player basis publicly.

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INSIGHTS REPORT

Women's Super League Insights and Trends

Women’s teams have now the opportunity to capitalise on this surge in excitement, starting from maximising the value that their shirt sponsors receive on social media.